Don't just send your CV.

Don’t just send your CV. A great cover letter complements your CV by showcasing your qualifications, motivation, and fit for the role. It allows you to personalise your application by adding a little more human touch and making a strong impression on employers. Taking the time to craft a compelling cover letter tailored to each job application can significantly enhance your chances of securing an interview and ultimately landing your desired position.

Introduction and Personalisation: A cover letter allows you to introduce yourself to the employer in a personalised way. You can address the hiring manager by name and explain why you’re interested in the specific role and company. It makes the hiring manager feel you’re interested in just them, and not scattering your CV left, right and centre.
Showcasing Fit and Motivation: It provides an opportunity to explain why you are a good fit for the position. You can highlight your relevant skills, experiences, and achievements that align with the job requirements and company culture, so take your time to match your highlights with their specific needs.
Highlighting Key Accomplishments: Unlike a CV, a cover letter allows you to delve deeper into specific accomplishments and experiences that demonstrate your qualifications and suitability for the role.
Demonstrating Communication Skills: Writing a clear and compelling cover letter showcases your ability to communicate effectively. This is particularly important for roles that require strong written communication skills.
Expressing Enthusiasm and Interest: A well-crafted cover letter conveys your enthusiasm for the position and company. It shows that you have taken the time to research the organisation and are genuinely interested in contributing to its success.
Addressing Potential Concerns: If you have employment gaps, career changes, or other aspects of your background that may raise questions, a cover letter provides an opportunity to address these concerns proactively.
Differentiating Yourself: A tailored cover letter sets you apart from other applicants who may only submit a CV It demonstrates your initiative and commitment to the application process.
Making a Strong First Impression: Your cover letter is often the first impression you make on a potential employer. A well-written and professional cover letter can leave a positive impact and encourage the employer to review your resume more closely.